Not much going on today...

Posted by: Jeremy Reimer on Fri Jan 11 00:03:38 2013.

I’m in the process of installing Solr 4.0 on my web server. This is a tool I used at my former job to search things really quickly in interesting ways. This is something I want JetCondo.com to be able to do, so it’s a hurdle that must be overcome.

I met with another ex-coworker (an early member of the ever-increasing club of people laid off by my company) yesterday and we had an interesting chat about software and selling apps and the web and how things might be monetized. There are a lot of options, but my primary concern is how to make advertisers happy while not making users unhappy with spammy, intrusive ads. I was reading through an ancient Penny Arcade post (circa 2003!) and Mike Krahulik was talking about how all the advertisers wanted flashy, animated, pop-up ads, but he personally hated them and refused to sell ads like that on his site.

Here’s the kicker, though: the ads on his site got more engagement and more sell-through than the flashy ads on other sites.

Because the ads on his site were for things that people who were on the site already were actually interested in.

There’s a lesson there, somewhere...


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